Social isn't new. It's been around now for years, and yet, I still find myself in scenarios in which colleagues and clients want me to 'make something go viral.' This happens all the time!
Facebook recently hosted a Creative Garage at Ogilvy Hong Kong, providing us the opportunity to 'hack' multiple live client briefs with the best and brightest. The preface was simple: before coming up with a big idea or creative concept, think of what user behaviors you might leverage. In other words, what are people already doing online in a social context that might work for your brand or campaign?