22 October 2011

Facebook on 'Social by Design'

Social isn't new. It's been around now for years, and yet, I still find myself in scenarios in which colleagues and clients want me to 'make something go viral.' This happens all the time!

Facebook recently hosted a Creative Garage at Ogilvy Hong Kong, providing us the opportunity to 'hack' multiple live client briefs with the best and brightest. The preface was simple: before coming up with a big idea or creative concept, think of what user behaviors you might leverage. In other words, what are people already doing online in a social context that might work for your brand or campaign?

18 April 2011

Ogilvy PR APAC Named Top Digital Consultancy of the Year!


Working at an agency is not about fame or glory; we're always behind the scenes. When fantastic work is recognized, however, it's nice to celebrate our accomplishments.

On Sunday, The Holmes Report named Ogilvy Public Relations Worldwide "Digital Consultancy of the Year." From the report:

With 1,000 people across 38 offices in 16 countries, Ogilvy remains by far the dominant player in the Asia-Pacific market, by most measures twice the size of its closest competitors. That makes it difficult to maintain the same rate of growth as smaller agencies, but one reason Ogilvy continues to expand is a commitment to innovation, underscored by the rapid development of its digital influence business, which more than doubled in size last year.

Top quality digital and social media work is supplemented by a commitment to thought leadership. Regional practice leader Thomas Crampton maintains one of the best blogs in the region, and is a frequent speaker at local events, and the firm has produced Asia-specific content focused on the growing importance of digital and social media in the region

Key additions in 2010 included a trio of digital leaders—Tim Ho, Xie Qing, and Andrea Fenn—in markets across the region, ensuring that digital and social media elements are seamless integrated into local programming.

Congratulations to the Asia-Pacific 360 Digital Influence team! This is an award well-deserved.

10 March 2011

I'm Moving to Hong Kong!

It's official - my husband and I are moving to Hong Kong! I'm excited to embark on a new phase of my career in which I will take on the role of Regional Strategy Director, 360 Digital Influence, Asia-Pacific. What a mouthful!

The demand for digital continues to grow at an amazing rate, in nearly every region of the world. I am honored to join Thomas Crampton, Scott McBride and John Stauffer in APAC and can't wait to meet the rest of my new colleagues from halfway around the world. Here's a glimpse of the social media equivalents I'll be working with in China (thank you, Thomas!).

To all of the wonderful colleagues, bloggers, companies and clients I've worked with in the U.S. - please keep in touch! Though I am sad to leave San Francisco, I look forward to the challenges and learning opportunities that lie ahead :)

The above photo is from Goway.

21 January 2011

2011 CES: Is It Still a Man's Show?

Women's Blogger Meetup at Intel Booth

I had the pleasure of attending the 2011 Consumer Electronics Show (CES) on behalf of a client this year and was both excited and scared to face an onslaught of crowded spaces and long cab lines. Despite the worry, I have to admit: I had a blast at CES!

Though I wasn't able to see as many celebrities or play with as many gadgets as I had hoped, I did enjoy spending some time with real women in tech (like the awesome mom and tech bloggers you see in the above photo). Read my take over at Ogilvy PR's Womenology blog on "CES 2011: Where are the Women". I share my conversations with Mia Kim, founder of Popgadget, and Beth Blecherman, founder of Silicon Valley Moms Group, TechMamas and co-founder of CoolMomTech.