27 October 2008

Nordstrom Uses Online Videos; Size Doesn't Matter

If you thought diamonds were a girl's best friend, it's time to consider denim. Nordstrom has taken this to a new level for online shoppers with its Denim ID Experience.

As denim becomes acceptable lady attire for most occasions, designer jeans flank the racks at department stores such as Nordstrom and Macy's. But, which brand and what size?

If you're faced with choosing amongst Seven For All Mankind, Citizens of Humanity, True Religion, Paige Premium, Hudson and more, deciding on a pair of jeans that are guaranteed to cost more than $150 each can be daunting.

So, when you're in the dressing room, how do you know if a pair of jeans that is too tight and too long will be the right $185 buy? Nordstrom's Denim ID Experience offers various online videos to teach women about how to shop for the right pair of designer jeans. The site emphasizes "size doesn't matter," and offers guides for fitting your hips and assessing each brand's "stretch factor."

The brilliance behind Nordstrom's Denim ID
Ladies may only need a little extra confidence to spend two to three times the price of household jeans for a designer pair. Nordstrom addresses the insecurities and concerns women have around denim shopping head on, and thereby empowers them.

By comparison, Bloomingdale's online Denim Shop isn't quite as user friendly as Nordstrom, but is leagues better than Macy's. Check out the video embedded below and see for yourself. After all, why be caught dead in Gap jeans when you've got a killer pair of Sevens or Citizens?

1 comment:

Alex Birch said...

It's things like this that make me grateful that I'm a straight man. I don't worry about these problems, but I enjoy the fruits of your hard labor.