This is the second year I've received my Happy Birthday coupon in the mail from Anthropologie, except it's way more than a coupon. It's a necklace with a birthday candle charm (see left) PLUS a coupon.
The moment I opened the padded envelope from Anthropologie, I was both excited and touched - how sweet of them to think of me on my special day!
The back of the card has the following message:
This little gift is for you and only you and cannot be turned into chocolate, flowers or cash. It's a one time treat, gladly accepted in our retail stores (not online), so bring this note, along with your Anthro card, and enjoy!
Heck, yeah, I'm going to use this! Why? Because Anthropologie sells me more than clothing and accessories. It sells me an experience and I want to live the Anthropologie life.
Just think of how many coupons, offers and discount opportunities you receive on a daily basis. Particularly in this economy, it's not uncommon to get overloaded with sales and customer loyalty programs no matter what time of year it is.
What I love about Anthropologie is that everything about the company, from its catalogs to window displays to its Web site, breathes inspiration, beauty and sentimentality.
Photo by Elena777 posted to Flickr
What's better, the company has a sincerity about it as Anthro products stand up to its character. Sure, the company has a good following on Facebook and Twitter, but it's the embodiment of specific ideals and emotions that create Anthro's strong customer loyalties.
So, despite the multiple discount emails, letters and phone calls I receive (and usually delete or discard) each day, I fully plan to head over to Anthropologie and make good use of my 15% birthday coupon. Of course, who doesn't enjoy a celebratory shopping spree?!
What companies do you admire? What life are you living?