Working at an agency is not about fame or glory; we're always behind the scenes. When fantastic work is recognized, however, it's nice to celebrate our accomplishments.
On Sunday, The Holmes Report named Ogilvy Public Relations Worldwide "Digital Consultancy of the Year." From the report:
With 1,000 people across 38 offices in 16 countries, Ogilvy remains by far the dominant player in the Asia-Pacific market, by most measures twice the size of its closest competitors. That makes it difficult to maintain the same rate of growth as smaller agencies, but one reason Ogilvy continues to expand is a commitment to innovation, underscored by the rapid development of its digital influence business, which more than doubled in size last year.
Top quality digital and social media work is supplemented by a commitment to thought leadership. Regional practice leader Thomas Crampton maintains one of the best blogs in the region, and is a frequent speaker at local events, and the firm has produced Asia-specific content focused on the growing importance of digital and social media in the region
Key additions in 2010 included a trio of digital leaders—Tim Ho, Xie Qing, and Andrea Fenn—in markets across the region, ensuring that digital and social media elements are seamless integrated into local programming.
Congratulations to the Asia-Pacific 360 Digital Influence team! This is an award well-deserved.
Social isn't new. It's been around now for years, and yet, I still find myself in scenarios in which colleagues and clients want me to 'make something go viral.' This happens all the time!
