01 February 2012


After several months of planning and global coordination, it's with great pleasure that I welcome the launch of Social@Ogilvy, Ogilvy & Mather's new cross-discipline social media marketing practice.

As Facebook pointed out during a panel this afternoon in Hong Kong, the first stage for many businesses is one of experimentation, setting benchmarks and seeing what's possible. In other words, it's the 'social media' stage.

Next, comes the 'social marketing stage' - one in which benchmarks are set and brands begin to grow in their sophistication on the platform, potentially branching beyond just page management to leverage the platform in new ways, such as through apps and Facebook Ads.

Several brands, however, are one step further. It's the stage of 'social business.' That's the stage in which social has made its way to the heart of the enterprise, having permeated not only through marketing communications, but through all other departments.

This is what Social@Ogilvy is all about - bringing social media beyond marketing communications to enable sales, facilitate customer care, and impact CRM. It's something Ogilvy has been doing for a long time, but for the first time today, we are calling it by an official name.

Interested in learning more? Connect with Social@Ogilvy online in the following places...
Blog: social.ogilvy.com
Twitter: twitter.com/socialogilvy
Facebook: facebook.com/socialogilvy
SlideShare: slideshare.com/socialogilvy

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