15 November 2008

Obama Delivers Weekly Address on YouTube

During the presidential race, I blogged about McCain and Obama's use of social media tools. Now that Obama is President-elect, he's continuing to leverage social media with his transition website: Change.gov.

For example, Obama delivered the Democratic weekly address from his transition office in Chicago for the first time ever via YouTube (video embedded below). He hopes to continue when in the White House, though all weekly speeches will also be broadcast on the radio.

CNET reported yesterday that the Obama campaign uploaded more than 1,800 videos to its YouTube channel.

The Obama campaign relied heavily on reaching out and inciting people to get involved – particularly online. Obama's transition office continues to invite widespread participation by asking Americans to share both their personal stories and their hopes for America online.

I haven't owned a radio since I went to college so, for me, watching Obama address Americans each week will be a much more convenient way of digesting his agenda. I'm guessing millions of Americans – Obama fan or not – will tune in online from home, from work, from public libraries and from their mobile phones. Will you?

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